About the project
FROOT FOREST playfully combines fruit and root as they try to regenerate their forest with lots of fruit trees. Makes perfect sense. The fruit trees create a house shape but hidden within that house is a TINY HOME which they live in.
This geometric logo style represents their MINIMALIST LIFESTYLE, simple and to the point. But the lines of the trees create the same lines of the roots beneath the earth. This hints to their goal of creating a REGENERATIVE ecosystem. There is also a tie to their Bulgarian heritage in the style of the trees and roots as well as the patterns which can be found on traditional Bulgarian folk art/dress.
Client: Froot Forest Homestead