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About the project

When branding is an obsession, it seems only fitting that it extends beyond companies. Personal branding is just as important——especially for designers.

This is an M+M ambigram. To goal was to avoid making two M’s look like mountains——because that was too obvious. Using a gothic style font, we were able to create a clean mark that had an edge and some energy. Add some motion to it, pair it with the many personalities of the designer and you have yourself a sweet little brand.

Client: Macfarlane Graphics

Year: 2018

The Collective