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[  CAPABILITIES  ]
RESEARCH | INSPIRATION BOARD | OBJECTIVES | VALUES | TARGET AUDIENCE|  BRAND POSITIONING | BRAND STORY | BRAND ARCHITECTURE ELEVATOR PITCH | CONTENT PILLARS
Brand Strategy objectives
Alpine Garden positioning statement and story
BRAND STRATEGY

To uncover the story behind your acorn, sometimes we have to do some digging.

We tend to think of branding in terms of trees—specifically, the oak tree. When the oak is ready, it creates an iconic seed, the acorn. This is the oak tree’s logo. It is distinct, often shiny, but most importantly, it holds the story that the oak tree wants to share. The first step of the process is to create an acorn of your own.

3squirrels Brand Brief
Brand Strategy discovery mood board process

BRAND

strategy

[  CAPABILITIES  ]
PRIMARY LOGO | SECONDARY LOGO | LOGO MARK | LOGO FAMILY | COLOR PALETTE | TYPOGRAPHY | STYLES | DESIGN SYSTEM | BRAND GUIDELINES
McNulty Wood Floor brand color palette
BRAND IDENTITY

The acorn. A perfect example of a brand. It carries the story of a massive oak tree in one little bite-sized nut.

When the oak is ready, it creates an iconic seed—the acorn. This is the oak tree’s logo. It is distinct, often shiny, but most importantly, it holds the story that the oak tree wants to share. The oak tree not only has to make the acorn look good but it also has to taste good.

Oyster Farm Production close up of logo mark
Alpine Garden Winery logo design sketch

BRAND

identity

[  PHOTOGRAPHY  ]
LIFESTYLE | STORYTELLING | CANDIDS | PRODUCTS | LIGHTROOM PRE-SETS
PRE-PRODUCTION | SCRIPT WRITING | STORYBOARDING | MOOD BOARD | B-ROLL | VOICEOVER | POST PRODUCTION | EDITING | ANIMATIONS | UPLOADING
[  VIDEOGRAPHY  ]
[  PRINT KIT  ]
BUSINESS CARDS | LETTERHEAD | FLYER/POSTER | STICKERS/LABELS | APPAREL | CATALOG | MAGAZINE
[  DIGITAL KIT  ]
PRESENTATION | E-NEWSLETTER TEMPLATE | DIGITAL CATALOG | E-BOOK | INFOGRAPHICS | BLOG TEMPLATES
[  SOCIAL KIT  ]
POST TEMPLATES | STORY TEMPLATES | PROFILE IMAGE | HEADER IMAGES | HIGHLIGHT COVERS | BRAND STICKER/GIFS
[  MOTION KIT  ]
LOGO ANIMATION | LOGO GIF | TITLE/END CARDS | VIDEO GRAPHICS | INFOGRAPHICS
Gorman Masonry social media kit design
BRAND EXPANSION

When the oak tree is ready, it releases these tasty logos to the world. So the acorn falls to the ground, then what?

This is where the squirrels come in—and yes, there are plenty of other critters that are involved but let's just focus on squirrels for now. We help tell that story to the world. We can capture the fine details in professional photos; we can show the inner workings of your brand in intimate videos; we can showcase your story in all the social media platforms you can think of.

Brand Expansion with Oyster Farm Production
Business card design for Resonant Learning Center

BRAND

expansion