REBRANDING | COLLATERAL | ANIMATION | WEBSITE
This led her to become a certified professional coach. Her goal is to partner with people to help them uncover what may be holding them back from living the life they want and create realistic strategies which allow them to achieve their success. As her business grows, so too must her brand.
Mike Macfarlane | Logo Designer
Brand Identity Workshop
Associated Type & Colors
Abigail Scott Coaching is expanding. Abby helps individuals increase their alignment, confidence, ease and joy in their careers which permeates throughout their entire life. She has lived her own transformations and knows it’s possible, which is why she wants to empower and inspire other individuals to do the same.
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A brand mark that speaks to the growth from within.
The goal behind this branding project was to capture the "Abby Vibe." Something with intention and honesty but with some energy and hope. Abby wanted to reimagine her existing monogram as the key feature of her brand and capture the balance of structure and flexibility, playful yet passionate. The A and the S are intertwined drawing the eye to the center of the mark where you have the growth within.