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Crossroad Community Church Logo Watermark

CROSSROADS
COMMUNITY CHURCH

BRAND REFRESH | PRINT KIT
Crossroad Community Church Brand Identity
Crossroad Community Church Logo Design

Crossroads was looking for something modernish, minimalistic and natural. The goal was to keep the existing concept and symbolism from their previous logo but create a sleek new brand identity that can be used across all media. 

MEMBERS

Mike Macfarlane | Logo Designer

PROJECT SCOPE

Brand Identity Workshop

Custom Logo
Custom Type

Associated Type & Colors

T-shirt Design

“Crossroads”—Gray Maine’s motto was “the Crossroads of Maine.” This references the multicultural family, different walks of life, and the cross of Jesus.
[  OVERVIEW  ]
Crossroad Community Church Logotype mockup

Comminity

Faith

Love

Intention

Journey

Crossroad Community Church original Logo
Crossroad Community Church Logo Design

Crossroads didn't believe in holding to "churchy" traditions for the sake of tradition. They have a broad mix of youths to silvers and everything in between. They wanted new ideas while still holding on to their values. 

MODERNISH + MINIMALISTIC

Design with intention, sticking to things that are important. In keeping the intersection + the cross, the edges were cleaned up and a new sans serif type was brought into the mix to give the brand a more modern feel. A shift in the perspective of the logo and intentional curves makes the intersection + cross symbolism more prominent. 

Crossroad Community Church Logotype details
Crossroad Community Church Logo Mark Details

A custom logotype that brings purpose to the brand.

Crossroad Community Church Logo Mark
Crossroad Community Church Logo on wall mockup
"Embracing people anywhere on the road they are on and then walk with them in the direction of Jesus."
Crossroad Community Church Mission and Values
Crossroad Community Church T-shirt Design

Equipping a Christ-centered, Spirit-led people to speak and live God’s hope in our community.

This is the intention for Crossroads Community Church—Intentionality in how they allow God to work in their lives, how they equip our people, how they worship, how they study and use the Bible, how they care for one another, how they love our local community.

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