HOUSE MONEY LENDING
BRANDING | ANIMATION | CUSTOM TYPE
When buying a home, the mortgage is the most complicated and involved aspect. There is a very real need for a true "specialist" to quarterback the transaction, as it us simply impossible for the average consumer to master ALL aspects of the buying and financing process.
MEMBERS
Mike Macfarlane | Logo Designer
PROJECT SCOPE
Brand Identity Workshop
Custom Logo
Custom Type
Animation
Associated Type & Colors
Take everything you thought you knew about a mortgage advisor and throw it out the window. House Money goes against the grain with some personality and some “private f@cking club” vibes.
[ OVERVIEW ]
Private f*cking club vibes.
The goal behind this branding project was to GO AGAINST THE GRAIN of your traditional mortgage banker and create a logo that captures Tyler’s personality—a mix between relaxed, personable and authentic, but also modern and serious about the profession.
"I like the idea of my brand standing alone in that it may not clearly indicate "mortgage" financing, but could almost be mistaken for a streetwear brand."
A custom typeface that is all about relationships.
House Money Latin + Sans
The goal behind this branding project was to GO AGAINST THE GRAIN of your traditional mortgage banker and create a logo that captures Tyler’s personality—a mix between relaxed, personable and authentic, but also modern and serious about the profession.
Behind their relaxed demeanor, they are very much killer at their craft.
The goal behind this branding project was to GO AGAINST THE GRAIN of your traditional mortgage banker and create a logo that captures Tyler’s personality—a mix between relaxed, personable and authentic, but also modern and serious about the profession.
Logos in motion.
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