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McNulty Wood Floors branded background texture

McNULTY WOOD FLOORS

BRANDING | MERCH | WEBSITE
McNulty Wood Floors primary logo

The goal for this brand was to bring respect, integrity, and pride to the McNulty name and carry on with what the McNulty fathers and uncles have been doing for so long. We wanted to create a new brand identity—something that is a good balance of OLD BUT NEW, rugged & RAW BUT PROFESSIONAL, SPIRITUAL yet EARTHY, BOLD but HUMBLE.

MEMBERS

Mike Macfarlane | Logo Designer

PROJECT SCOPE

Brand Identity Workshop

Custom Logo
Associated Type & Colors

Website

The fifth McNulty to make his mark in the Flooring Business. McNultys delivers the finest floors in Maine and brings generations of knowledge and expertise to each and every home.
[  OVERVIEW  ]
McNulty Wood Floors
McNulty Wood Floors brand identity

A logo family for the family name

McNulty Wood Floor logo process
McNulty Wood Floors logotype process

Playing on the McNulty family crest, the logo mark uses FIVE PLANKS of wood in the SHAPE OF A HAND. Five planks to represent the five McNulty men who have earned their keep in the flooring business.

The type treatment is inspired by Japanese lettering where the primary logo lockup features vertical text. This is an ode to THE SPIRITUAL CONNECTION we all have WITH NATURE, something that is prominent in ancient and modern Japanese culture.

McNulty Wood Floors t-shirt design
[  THE CHALLENGE  ]
Something that is a good balance of old but new, rugged & raw but professional, spiritual yet earthy, bold but humble.
McNulty Wood Floors primary logo mockup
McNulty Wood Floors business card design
McNulty Wood Floors logo badge design
McNulty Wood Floors secondary logo

Responsive logos to go anywhere you want to be.

McNulty Wood Floors logo mark

Standing out online.

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